10 Social Media Calendars, Tools, & Templates to Plan Your Content

10 Social Media Calendars, Tools, & Templates to Plan Your Content

What do cross-country road trips, wedding speeches, and social media marketing have in common? You could improvise all three, but it's better to have a plan for what direction you're heading -- especially when developing your social media content strategy. By now,...

What is the Purpose of Marketing? [FAQ]

Dictionary.com defines marketing as, "the action or business of promoting and selling products or services, including market research and advertising." If you work in a marketing role like I do, it's probably difficult for you to define marketing even though you see...

10 Ways to Make Your Blog Post Interactive

10 Ways to Make Your Blog Post Interactive

Static marketing content is as outdated as print-only newspapers. Just as day-old newspapers become litter in the streets, static digital content is useless to the average reader. With such an inundation of static marketing content, one piece hardly stands out from...

A Beginner’s Guide to Retargeting Ads

A Beginner’s Guide to Retargeting Ads

We'd all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for the first time, fills out a form to download an ebook, then becomes interested in talking with a...

Guide: How to use podcasting in your content marketing campaign

Guide: How to use podcasting in your content marketing campaign

30-second summary: Podcasting can add a new dimension to your brand and content marketing strategy.   There are many ways you can approach this, utilizing different mediums, channels, and distribution methods to accomplish this, but many content marketers stick...

Future of Marketing Webinar

by | Jun 25, 2020 | Blogs

What will the industry look like in two years’ time? In this moment of uncertainty and accelerated evolution, many marketers have been forced to consider what the future of their industry will look like and what role they can play in that.

This webinar will feature unmissable insights from Econsultancy’s new research into what marketers see as the key opportunities and challenges over the next two years, compiled from a survey of  marketing professionals and interviews with industry experts. It draws on the latest thinking around how marketers can best prepare for the coming reality and what they need to know about the trends that will shape it.

Join Econsultancy’s Research Manager Rose Keen and Deputy Editor Rebecca Sentance as they discuss the future of marketing.

This webinar will cover:

  • Understanding the changing consumer
  • The future of trust and brand purpose
  • What comes after the third-party cookie crackdown
  • Digital transformation and planning for the future
  • And reasons to be cheerful, as marketers report high levels of optimism about the future

The post Future of Marketing Webinar appeared first on Econsultancy.

33 examples of great meta descriptions for search

The meta description that accompanies your website or webpage in search results can determine whether or not a searcher clicks through to your site. Here are some tips on how to write a good one and why meta descriptions are important, along with 33 best practice...

A day in the life of… Andrew Barraclough, Head of Design, GSK

Please describe your job: What do you do? I’m head of design at GSK and at GSK we define design very broadly – my team, with Marketing, create and design the consumer experience from end to end. This means I work on everything that you see, feel and touch....

6 Easy Ways to Help Reduce Your Website’s Page Load Time

6 Easy Ways to Help Reduce Your Website’s Page Load Time

The adage “patience is a virtue” doesn’t apply online. Even a one-second delay can drastically reduce pageviews, customer satisfaction and drop conversions. The speed of your site even affects your organic search rankings. So what’s the biggest...

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